Authentic South African experiences, curated to a five-star standard.
Prime Travels Co. promotes tourism within our three most-loved cities — for locals rediscovering home and international visitors seeing it for the first time. Whether it's six friends celebrating a milestone, a family of four making memories, or a couple stealing away for romance, we design every detail so you simply arrive and enjoy.
From grand hotel receptions to dunes, vineyards and warm-water beaches, we bring together the country's most striking settings under one effortless, VIP service.
To champion tourism across Cape Town, Durban and Johannesburg — making world-class South African travel effortless and accessible for locals and international guests alike.
To craft seamless, five-star holiday experiences for families, couples and groups — pairing authentic local moments with luxury service and flexible, fair payment options.
To be South Africa's most-loved luxury travel brand — the first name people trust when they celebrate, reconnect and explore the beauty on their doorstep.
Family vacations, friends in the dunes and romance under open skies — this is travel the Prime way.